The main reason for the growth in online survey implementation we’ve been noticing each year is the low costs, in addition, conducting an online survey is convenient due to the sheer magnitude of reach. Over the past decade, researchers have started leaning towards online survey tools for conducting their surveys as they can send them out from their desktops or laptops while their target audience can have the option to respond to the surveys whenever time is better for them.
What is an Online Survey?
Online survey or internet survey, is one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample and the members of this sample can respond to the questions over the world wide web. Respondents receive online surveys via various mediums such as email, embedded over website, social media etc.
Organizations implement online surveys to use the internet in order to gain insights and feedback about upcoming products or services, change in marketing strategies, enhancement in current features etc. With the progress made by the internet, more and more organizations depend on the data received and analyzed from online surveys to make integral changes in their functioning. For efficient data collection, organizations must choose an advanced and efficient online survey platform.